A year ago I had the opportunity to Amadou Gallo Fall, the Office of the NBA Africa in Johannesburg heads had interview from South Africa, the commitment of the federal transfer the popularity of basketball across the continent. I wanted to develop a series of interviews in which he interviews people running the offices of the NBA around the world that I am here to speak with Akash Jain, Senior Director, Business Development and Partnerships for the NBA in India.
It is not an official NBA office in India C, full-time employees on the construction of the sport's popularity is founded in the league office in New York. But as the game was adopted is not entirely clear. Jain noted that the participation followed in the league of NBA basketball in India are increasing by 25-30 percent this year, with a maximum of 600 teams in various leagues and tournaments. Efforts to popularize the league of basketball in a country obsessed with cricket was good for the league to have a presence there only three years. Jr. NBA / Jr. WNBA program by the Basketball Federation of India (BFI), HP, Spalding and local TV channels Ten Sports has been supported by his skills challenge, which introduced this year to 100 C schools in five cities Bangalore, Chennai conducted, Mumbai, Delhi and Pune.
The NBA announced in December 2010 reached a new multi-year partnership with Taj Television and Multi Screen Media (MSM) to transmit live games, replays in prime time and original programs from the NBA. Two regular season games per week were transferred in ten sports every Thursday and Saturday with repeats every game in prime time. Thirty-six episodes of a reality show called weekly half-hour real NBA shot him a look behind the scenes of Major League history to air on Ten Sports and some of the most important channels of Zee Network regional dialects. Other original programming, such as the NBA and the NBA debuted in Action 30 in PIX, an English movie channel is part of the MSM.
Karan Madhok, operating at the BFI communication and writing this website and the website of the NBA in India, said India NBAS strategy worked.
I spoke at length with Jain on the efforts of others in the NBA has to imagine in a country of 1.15 million people.
没有评论:
发表评论